Why Private Label?
Private Label refers to one retailer creating exclusivity and uniqueness in branding and allows differentiation between you and your competitors.
It can be value based, meaning it provides you with the autonomy to design and create products, borne out of a story or message you are looking to tell and something that means a great deal to you personally.
It is a channel of opportunity available to all, from novices to large retailers and provides you with the ability to control all aspects of the product you are launching.
What Cera can do for you
We work very closely with all our clients to ensure full participation at every stage during the design and development of their product.
We have developed thousands of different candles, over the years, so our expertise backed by a rigorous testing process gives you the time to concentrate on design, marketing and many other creative aspects of launching a new candle range.
• A tailored initial consultation
• Technical support in sourcing all raw materials
• Guidance on fragrance choice – either in-house or fully bespoke
• Integrating your Unique Selling Point into the product
• Design and Innovation
• Costing and Margin Calculations
• Sampling and Sensory Testing
• Full Product Development of the candle
• Manufacturing of final product